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Mark Heding


Trucking, simply put, is in Mark’s blood. Mark is the 3rd generation President of Heding and has performed numerous duties including truck driving, sales, maintenance, safety and ultimately management during his 40 years with Heding. Mark is semi-retired, however is still active in the day-to-day operations of the business.

Jennifer Heding-Weber
Vice President

For the last 36 years, Jenny has been working in customer service where she works as a troubleshooter, scheduler and finds time completing many other tasks. She strives to get freight delivered safely, and on time, as loyalty to the customers is a number one priority. Jenny also pushes to make sure all employees feel at home, happy and important, as they are.

Lucas Penshorn

Chief Operating Officer

Lucas joined Heding in 2017 and is the great-grandson of our Founder Harry W. Heding. He is responsible for overseeing our day-to-day operations, working directly with each department, as well as our valued Professional Drivers, on a daily basis.


Prior to joining Heding, Lucas was a Financial Planner in San Diego, CA. He also served his country in the U.S. Coast Guard where he held several leadership positions and led dozens of foreign vessel boardings. Being a naturally curious person, he enjoys staying up to date on current trends in the trucking and logistics industry and all things technology.


Fay Urban

Safety Director

As Heding's Safety Director, Fay ensures both Heding and our Drivers are compliant with Federal Motor Carrier Safety Administration (FMCSA) regulations. This includes crashes, drug and alcohol compliance, electronic logging devices (ELD) regulations, Driver qualification folders and all hiring and onboarding activities.

Fay is also a Certified Director and Supervisor of Safety through the North American Transportation Management Institute (NATMI).


Kim Anderson

Human Resources

Kim administers the employee-benefit programs and payroll processing for all Heding Truck Service employees. She enjoys talking with, and helping our Drivers, and is the resource for time off requests, as well as health and optional insurance questions. 


Cheryl Scheeter


As Treasurer, Cheryl oversees the companies financials, Accounts Payable, IFTA reporting and Insurances at Heding.


Cheryl attended and graduated from UW-Stout and has completed 20+ years in her field. She excels at forming budgets and plans for the business and maintains a very positive and professional attitude.


Sara Gorn

Secretary & Accounts Receivable

Sara joined the Heding team in 2000 working in the Accounts Receivable and Claims department. After graduating High School, she attended WWTC and completed their Accounting and Administrative program.

In her role, Sara provides Administrative support and the daily office needs of the Company. She also oversees any workers' compensation and cargo claims while also attending to Customer needs.

In 2018, Sara was nominated as an officer of Heding and was appointed as Secretary where she maintains the corporate records and prepares minutes of board meetings.


Angie Nachtigal

Lead Dispatcher

For over 30 years, Angie has worked on the Heding dispatch team. As Lead Dispatcher, Angie coordinates loads and works directly with our Drivers to ensure that our customers freight arrives on time and in a safe manner. She strives to stay diligently and ensures our operations run in an efficient manner.


Angie graduated from WWTC in La Crosse, WI where she completed a degree in finance.  


Rick Field

Dispatcher & Inbound Load Coordinator

Rick works in our Dispatch office where he works with freight brokers and dispatches our company Drivers. Rick joined the Heding Dispatch team over 20 years ago prior to working in our Shop for over 12 years prior.


Karla Riffey

Customer Service & Dispatcher

Karla has been working in Customer Service and Dispatch for over 15 years. At Heding, Karla works directly with Customers by accepting and setting up loads and dispatches Drivers when needed. Fellow colleagues describe Karla as dedicated, efficient and positive as she strives to do her best each and every day.

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